ABSTRACT
Working on projects presented in this book has given me opportunities to not only share food styling techniques, but also to illustrate the process of working through projects from beginning to completion. During the first year of my food styling career, the thing that impressed me most was the process of working through each project. The lead stylists whom I worked with recognized the talents and input from each person on the creative team. Even though every person on the team was most knowledgeable in their specific field, they all participated in the general creative process of the project. Although many ideas were quickly discarded, perhaps even by the person who voiced them originally, the collaborative effort always moved forward. Of course, there were times when the client came prepared with very specific direction for the images we were hired to produce. To a certain degree we may have contributed our opinions and ideas about the client’s plan, but the prepared client ran the production.
