ABSTRACT
Over the years packaging design has become more and more standardized, enabling consumers to recognize what type of product they’re looking at from the packaging alone. This chapter looks at what makes products identifiable by their containers, and explores how to reproduce the most typical examples of each product category. The box artwork is made in two sections - one for the top, and one for the front side. The font is called Zorque, and the effects are added using Layer Styles. This is a popular contemporary Japanese style of rendering text, which can look rather brash and toy like to Western eyes. Drawing box artwork is one thing; making it fit around a three dimensional object is another skill entirely. A common mistake that many Photoshop artists make when constructing boxes is to build the box first, and then find suitable objects to go inside it.
