ABSTRACT
THE DJ AS THE CONSUMER !SINGERORBANDAIMSTHEIRMARKETINGANDPROMOTIONATTHEGENERALPUBLICAS ITSMEMBERSOFTHEGENERALPUBLICWHOBUYSTHEIRRECORDS7ITHAREMIXTHINGS ARESLIGHTLYDIFFERENT4HEREARETIMESWHENTHEREMIXESWILLBEINCLUDEDONTHE lNAL#$ORDOWNLOADBUTTHEREAREJUSTASMANYTIMESWHENTHEREMIXESARE COMMISSIONEDPURELYFORCLUBPROMOTIONPURPOSES)NEITHERCASEYOUASTHE REMIXERHAVEADIFFERENTMARKETYOUAREAPPEALINGTOTHE$*4HEREWILLALWAYS BESOMEMEMBERSOFTHEPUBLICWHOLIKETHEREMIXESANDACTIVELYSEEKOUTTHE REMIXESTOBUYBUT)AMALMOSTCERTAINTHATAMAJORITYOFTHESALESOFTHEREMIX ARESPECIlCALLYMADETO$*SWANTINGTOPLAYTHETRACKINTHECLUBSANDONRADIO STATIONS4HISISWHY)TALKEDMUCHEARLIERINTHEBOOKABOUTTHEIMPORTANCEOF MAKINGTHETRACKSEASYFOR$*STOMIXINTOANDOUTOF)FYOUAREAIMINGPURELY ATTHEGENERALPUBLICYOUCOULDSTARTANDlNISHYOURTRACKSHOWEVERYOULIKED WITHINREASONOFCOURSE BECAUSE ITWOULDNTMATTER TOSOMEONEPLAYINGTHE #$WHETHERYOURTRACKWOULDBEEASYTOMIXINTO"UTGIVENTHEMAJORITYOFTHE MARKETARE$*SYOUHAVETOCONSIDERTHATWHENMAKINGYOURTRACKS
*USTASSINGERSORBANDSOFTENHAVEFANSWHOWILLBUYMOSTOFTHEIRRECORDSAND SUPPORTTHEMANDGOTOTHEIRCONCERTSWEASREMIXERSCANHAVE$*hFANSvWHO LIKEWHATWEDOANDACTIVELYSEEKOUTNEWREMIXESANDORIGINALTRACKSBYUSIF
THEY LIKEWHATWEDO4HIS IS JUSTANOTHERPARTOFUSING THEMARKETINGOF THE TRACKSYOUREMIXTOYOURBENElT9OUMIGHTDOAREMIXFORAWELL KNOWNARTIST ANDNOTREALLYGETAGREATREMIXFEEFOR ITBUT IF IT ISMARKETEDANDPROMOTED WELL IT COULD RAISE AWARENESS OF WHAT YOU DO AMONG $*S WHO COULD THEN BECOMEFANSOFYOURSACTIVELYSUPPORTTHEWORKYOUDOANDWHENYOURELEASE YOUROWNSONGSTHEYWOULDMOSTPROBABLYBUYANDPLAYTHOSEASWELLThatIS WHEREYOUGETTHEINDIRECTBENElTBECAUSEONYOUROWNMATERIALYOUWILLBE EARNINGMONEYFROMTHESALES
/FCOURSEEVENJUSTHAVINGYOURNAMEhOUTTHEREvASAWELL KNOWNANDRESPECTED REMIXER CANHAVEOTHERBENElTSBECAUSE YOU COULDONCE YOUHAVE ENOUGHOF APROlLESTARTGETTINGPEOPLECOMINGTOYOUWANTINGYOUTOWORKFORTHEMOR WITHTHEM WITHOUTYOUHAVINGTOBECONSTANTLYGOINGAFTERWORKPROACTIVELY)F THISDOESSTARTTOHAPPEN)RECOMMENDTHATYOUCONTINUEBEINGPROACTIVEAND DONT JUSTSITBACK RELAXANDWAIT FOR THEWORK TOSTARTCOMING IN )FYOUHAVE MANAGEMENT THEYWILLALWAYSBEACTIVELYMARKETINGYOUANYWAYBUT IFPEOPLE COMETOyouTHENITPUTSYOUINASTRONGERPOSITIONINTERMSOFNEGOTIATIONS
THE DJ AS THE PRODUCT TESTER !NOTHERWAY INWHICH$*SCANBEVERY IMPORTANT TOUSASREMIXERSANDPRO DUCERS IS IN RESPECT OF THE FEEDBACKWE CAN GET FROM THEM.ONE OF US NO MATTERHOWMOTIVATEDANDDETERMINEDCANDOASMUCHRESEARCHASWEPROB ABLYSHOULD!NDBYRESEARCH)MEANBEINGOUTTHEREINTHECLUBSLISTENINGTO THEMUSICSEEINGWHATISWORKINGANDGETTINGTHECROWDGOINGTHEMOSTAND LISTENINGFORDEVELOPMENTS INTHEMUSICANDCHANGES INSTYLE THATSTARTCREEP ING THROUGHSOYOUCANKEEPONESTEPAHEADOFANYNEWSOUNDS THAT START TO BECOMEPOPULAR)FWECOULDGOOUTEVERYNIGHTOFTHEWEEKTOADIFFERENTCLUB INADIFFERENTCITYOFCOURSEWEWOULDBESEEINGANDHEARINGENOUGHBUTTHEN WEWOULDNTHAVETHETIMETOACTUALLYMAKEANYMUSIC!NETWORKOF$*SWHO YOU KNOW AND TALK TO REGULARLY NOT NECESSARILY IN PERSON MAYBE THROUGH SOCIALNETWORKINGSITES CANBEAMASSIVEHELPINTHISRESPECT"YDOINGTHINGS THIS WAY YOU CAN EASILY GETMORE OF AN IDEA OF WHAT IS HAPPENING GLOBALLY !FTERALLITSABIGWORLDOUTTHEREANDEVERYSINGLE$*ANDCLUB GOERISAPOTEN TIAL CUSTOMER SO IF YOU CAN GET SOMEONE ELSE TODO YOUR RESEARCH FOR YOU IN MANYDIFFERENTCOUNTRIESATTHESAMETIME)DONTSEEANYPOSSIBLEREASONWHY YOUSHOULDNTJUMPATTHECHANCE
(AVINGSAIDTHATYOUDONEEDTOBEREALISTICABOUTITANDBEPREPAREDFORMAS SIVELY CONmICTINGVIEWS FROMDIFFERENT$*S-USIC IS AFTER ALL A VERYPERSONAL THING )T IS A PERSONAL REACTION TO A PERSONAL STORY SO THERE IS NO END TO THE NUMBEROFDIFFERENTWAYS INWHICHTHATSTORYCANMAKESOMEONEFEEL )T ISNT ALWAYSEASYTOTRYTOMAKESENSEOFWILDLYDIFFERENTFEEDBACKFROMDIFFERENT$*S NORDOESTHEFACTTHATTHEIRREACTIONSCOULDCHANGEFROMONEWEEKTOTHENEXT HELPMAKETHINGSANYCLEARER"UTAFTERAWHILEYOUGETPRETTYGOODATlGURING OUTWHATTHEGENERALCONSENSUSSEEMSTOBEWHILESIMULTANEOUSLYPICKINGOUT ANYSPECIlCINFORMATIONTHATCOULDHELPYOU
&OREXAMPLE THEREISOFTENAVERYDIFFERENTREACTIONTOASONGORGENREINDIF FERENTGEOGRAPHICALAREAS7HATGOESDOWNWELLIN,ONDONMIGHTNOTBELIKED ATALLIN-ANCHESTER4RACKSTHATAREROCKING.EW9ORKMIGHTCLEARADANCEmOOR IN,!!REMIXTHATMAKESACLUBERUPTIN3INGAPOREMIGHTGETNOTHINGMORE THANLOOKSOFMILDCONFUSIONIN2OME4HEREMAYWELLBEDEEPERREASONSFOR THISBUT)DONTTHINKTHATITISNECESSARYASAREMIXERTOFULLYUNDERSTANDwhy ALLOFTHISHAPPENS)TISUSEFULTOBEABLETOSPOTPATTERNSANDHAVESOMEKIND OFMENTALSNAPSHOTOFWHATTHECLUBSCENEISLIKEINDIFFERENTCOUNTRIESAROUND THEWORLDBECAUSEITCANDElNITELYHELPYOUTOADAPTTHEREMIXYOUAREDOING TOTHEINTENDEDMARKET&OREXAMPLEIF)KNOW)AMDOINGAREMIXFORA53 LABEL THAT IS INTENDED MAINLY AT LEAST FOR THE53MARKET ) WILL DO THINGS SLIGHTLYDIFFERENTLY)WOULDNTCHANGEMYSTYLECOMPLETELYBUTITMIGHTHAVEA SLIGHTLYDIFFERENTANGLEFOR53REMIXESCOMPAREDTO5+ONES
)N ADDITION TO THE GENERAL hCROWD REACTIONv TYPE FEEDBACK A$* CAN GIVE YOU THEREISAGOODCHANCETHATMANYOFTHEMAREPRODUCERSORREMIXERSTHESEDAYS ASWELLSOTHEYMIGHTEVENBEABLETOGIVEYOUINFORMATIONINAMOREDETAILED AND TECHNICAL WAY ABOUT THINGS THAT MIGHT IMPROVE THE MIX (OWEVER BE WARNED IF YOU ASK $*S YOUWILL GET DIFFERENT SUGGESTIONS AS TO HOW TO IMPROVETHETRACK9OUCANTPOSSIBLYMAKEALLOFTHECHANGESBECAUSEMANYOF THEMWILLBEATODDSWITHEACHOTHERBUTYOUWILLPROBABLYSEEAGENERALIZED PATTERNSTARTTOFORM4HEONESTHATHAVEBEENSUGGESTEDTHEMOSTTIMESARETHE ONESTHATTHETRACKISACTUALLYMOSTLIKELYTOBENElTFROM
4HEREISOFCOURSEALWAYSTHEOPTIONTHATYOUDOAFEWALTERNATEMIXESFORDIF FERENT$*SORMARKETS )AMNOT TALKINGABOUTANALTERNATEMIXTHAT ISACOM PLETELYNEWPRODUCTIONALTHOUGHTHAT isPOSSIBLEOFCOURSE BUTMOREAMIX THATISTAILOREDSLIGHTLYTOAPARTICULAR$*SCOMMENTSORFEEDBACK)TWOULDBE IMPOSSIBLETODOTHISFOREVERY$*WHOGIVESYOUFEEDBACKBUTIFYOUFELTTHAT THE$*WAS IMPORTANT ENOUGH OR IF YOU KNEWHIM VERYWELL AND TRUSTED HIS OPINION AND IF YOUHAD THE TIMEOF COURSE THEN ITMIGHTBEWORTH IT ESPE CIALLYIFTHECHANGESHETHOUGHTMIGHTHELPAREFAIRLYMINORPRODUCTIONISSUES "UILDING RELATIONSHIPSWITH$*S IN THISWAY AND LISTENING TO THEIR INPUT TAK INGTHETIMETOACKNOWLEDGEITATLEASTWHETHERORNOTYOUACTUALLYTAKETHEIR ADVICEANDOFCOURSEPUTTINGTHEMONYOURhPROMOLISTvWILLBEOFGREATHELP TOYOU4HEREWILLALWAYSBESOME$*SWHOJUSTTAKEALLOFTHE-0SYOUSEND THEMANDNEVERBOTHERGETTINGBACKTOYOU4HISDOESSEEMALITTLEUNFAIRSEE INGASYOUAREPROVIDINGTHEMWITHFREEMUSICBUTTHISKINDOFTHINGISTOBE EXPECTEDNOMATTERWHATINDUSTRYYOUAREIN
THE DJ AS THE COLLABORATOR )FHAVING A LISTOF$*S YOU CANGET FEEDBACK FROM IS VERYUSEFUL THENACTUALLY COLLABORATINGWITHONE ISEVENMOREUSEFUL.OTONLYDOYOUGET THE$* FEED BACKMOREORLESSINSTANTLYWHENTHEYPLAYOUTATCLUBSYOUALSOGETTHEWEALTH OFEXPERIENCEOFHOWDIFFERENT TRACKSGODOWNINDIFFERENTCLUBS4HATDOESNT MEANYOURLISTOF$*CONTACTSISWORTHLESSNOWBECAUSEONE$*ALONEWONTBE
ABLETOGIVETHESHEERVARIETYOFCLUBREACTIONREPORTSTHATANUMBEROF$*SWILL BUTSEEINGASTHEYAREACOLLABORATORWHATEVERFEEDBACKYOUdoGETIS LIKELYTO BEMUCHMOREIN DEPTHANDSPECIlC)DONTTHINKTHATTHEFEEDBACKISTHEMOST IMPORTANTPARTOFCOLLABORATINGWITHA$*)THINKTHATPARTICULARROLEISHELDBY THE FACT THATA$*CANhROADTESTvYOUROWNTRACKSOR REMIXESbeforeYOUlNISH THEMUPALLASSUMINGTHATYOUHAVETIMETODOSOANDTHISISMUCHMOREREL EVANTTOREMIXERSTHANPRODUCERS 4HISWAYYOUCANMAKEANYMINORCHANGES BEFORETHEMASTERSAREDELIVEREDTOTHERECORDLABELCLIENT
9OUWOULDHOPE THAT ANYminor CHANGESMADE AFTER THE!2DEPARTMENTHAD INITIALLYHEARDTHEMIXWOULDSIMPLYBESIGNEDOFFONBUTSADLYSOMETHINGAS SIMPLEAS CHANGING THE LEVELOFADRUMPARTBYORD"MIGHTBEENOUGH TO TURN A hYES WE LIKE ITv INTO A hNO WE DONTv 3OMETIMES QUITE RARELY THOUGH )SHOULDADD ASIMPLECHANGEWHICHYOUFEELISANIMPROVEMENT CANBEENOUGH TOHAVE THECLIENT TELLYOU TOCHANGE ITBACK TOHOW ITWASBEFORE&ORTUNATELY IFYOUSAVENEWVERSIONSOFTHEPROJECTEACHDAY)OFTENDOITMORETHANONCE EACHWITHANEWlLENAME ANDDONTSIMPLYOVERWRITETHESAMElLEREPEATEDLY SUCHCHANGESWILLBEEASYENOUGH7HATISMOREDIFlCULTARETHETIMESWHENYOU HONESTLYBELIEVETHATTHECHANGESYOUHAVEMADEFORTHEhNEWvVERSIONMAKEIT SOUNDBETTERBUT THECLIENTDOESNTAGREEANDPREFERS THEOLDERVERSION5NLESS YOU FEEL THAT THEOLDVERSIONDOESNT REPRESENT YOUAS APRODUCERREMIXER VERY WELLWHICHISUNLIKELYIFWEARETALKINGABOUTSUBTLECHANGES YOUSHOULDPROB ABLYACCEPTTHATTHECLIENTHASHEROWNPREFERENCESANDULTIMATELYSHEISTHEONE WHOHASTOBEHAPPYWITHTHEREMIX)DONTSEETHATASCOMPROMISINGYOURARTIS TICINTEGRITYALTHOUGHSOMEMIGHT
4HEREISANOTHERKEYBENElTOFWORKINGWITHA$*ANDTHATISYOUCANGETALLOF YOURTRACKSANDREMIXESHEAVILYSUPPORTEDANDPRIORITIZEDWHEREVERANDWHEN EVER THE$* IS PLAYING OUT )TS ANOTHER FORM OF FREE PUBLICITY THAT SHOULDNT BEOVERLOOKED'IVEN THEEMPHASIS )HAVE TRIED TOGIVE THROUGHOUT THISBOOK TO THE FACT THAT PROMOTION AND PUBLICITY ARE VERY IMPORTANTˆPERHAPS EVEN THE SINGLEmost IMPORTANT THING IN YOUR CAREER RIGHTLYORWRONGLYˆIT SHOULD BE CLEAR THAT THIS IS A VERY VALUABLE BENElT 4HE BIGGEST PROBLEM FOR ANY UP AND COMING ARTIST AND EVEN SOMEMORE ESTABLISHEDONES IS HOW TO RAISE AWARENESSOFWHATYOUDO"YWORKINGWITH$*SYOUHAVEAN INSTANTDELIVERY MECHANISM FORYOURPRODUCT ANDGIVEN THAT THE$* COMMUNITY ITSELF CANBE QUITEACLOSE KNITCOMMUNITYTHECHANCESARETHATIFYOUR$*COLLABORATORPLAYS THETRACKATACLUBTHEREWILLBEOTHER$*STHEREWHOMIGHTLIKEITANDMIGHT ASKFORACOPYOFIT4HINKOFITASAFORMOFviral marketing FORTHEREALWORLD ANDTHE$PEOPLEANDYOUARENTFARWRONG
&INALLYWORKINGWITH$*SGIVESYOUANINSTANTINSIGHTINTOTHESMALLERDETAILSOF THEREMIXTHATMIGHTSAVEYOUALOTOFTIME7HILEYOUMIGHTBEPERFECTLYCAPA BLEOFlGURINGOUTAGREATARRANGEMENTTHATBUILDSANDDROPSINTHERIGHTWAY ANDATTHERIGHTTIMESITMIGHTTAKEYOUALITTLEWHILETOGETTHEREWHEREASYOUR FRIENDh$*#OLLABORORvWILLPROBABLYHAVEAMUCHMOREINSTINCTIVEAPPROACH TOTHEWHOLEPROCESS!SWESHOULDALLKNOWBYNOWTIMEISRARELYTHEFRIEND
OF THE REMIXER SO ANYTHING YOU CAN DO TO SAVE TIMEWITHOUT COMPROMISING QUALITYISAREALLIFESAVER
THE DJ AS… YOURSELF! 9OUHAVESEENTHEWAYSINWHICHA$*CANBEAUSEFULALLYBUTTHEREISALWAYS THEOPTIONOFBECOMINGA$*YOURSELF )F THIS IS THECASEYOUGETMANYOF THE BENElTS OUTLINED PREVIOUSLY ALONGWITH THE POSSIBILITY OF ADDITIONAL INCOME )DONTMEANTOIMPLYTHATEARNINGMONEYASA$*ISANEASYOPTION&ARFROMIT INFACT'ETTINGWORKASA$*ISJUSTASHARDASGETTINGWORKASAREMIXERPERHAPS EVENHARDERINSOMEWAYS4HEREISAHUGEAMOUNTOFCOMPETITIONFOR$*BOOK INGSANDBREAKING THROUGH INTO THATMARKETCAN TAKEA LOTOFEFFORT-ANYOF THESAMEPROBLEMSARISEGETTINGANAGENTMANAGERANDTHENTHEMBEINGABLE TOCONVINCETHEPROMOTERORVENUETOTAKEACHANCEONYOU BUTTHEREISSOME LIGHTATTHEENDOFTHETUNNEL)FYOUHAVEMANAGEDTOBUILDANAMEFORYOUR SELFASAREMIXERPRODUCER THATcanOPENDOORSFORYOUASA$*ALTHOUGHYOU SHOULDNTASSUMETHATITNECESSARILYWILL%VENIFITDOESYOUCANTDEMANDLARGE FEESUNTILYOUHAVEPROVENYOURSELF
!LSONOTEVERYBODYWHOISAGOODREMIXERPRODUCERWILLNECESSARILYBEAGOOD $*7HILETHETWODISCIPLINESARERELATEDTHEYAREALSOVERYDIFFERENT#ONlDENCE ISABIGISSUEBECAUSESOMEONEWHOFEELSCOMFORTABLEINASTUDIOENVIRONMENT WHEREHE CAN TAKEHIS TIME TO GET THINGS RIGHTMIGHTNOT FEEL COMFORTABLEUP ONSTAGEINFRONTOFAPOTENTIALLYVERYLARGECROWDWHERETHINGSHAVETOBERIGHT IMMEDIATELY 4O SOME EXTENT THIS CONlDENCE COMES WITH PRACTICE THE MORE GIGSYOUDOTHEMOREYOUWILL FEELCONlDENTABOUTYOURABILITIESTOGETTHINGS RIGHTBUTTOSOMEJUSTTHEIDEAOFGETTINGUPONSTAGEATALLWILLMAKETHEMFEEL UNEASY
4HEREISALSOTHETIMEISSUE"EINGA$*ESPECIALLYIFYOUAREFAIRLYSUCCESSFULAND AREBEINGASKED TOPLAY INDIFFERENT COUNTRIES CAN TAKEUPA LOTOF TIME4HAT MIGHTBETIMEYOUWANTTOSPENDINTHESTUDIOORTIMEYOUWANTTOSPENDWITH YOURFAMILY%ITHERWAYYOUMIGHTlNDTHATITSIMPLYISNTPOSSIBLEFORPRACTICAL REASONS4HEGOODNEWSISTHATINTHISSITUATIONYOUCANSTILLWORKWITHSOME ONEELSEWHOISA$*SOYOUCANGETTHEBESTOFBOTHWORLDS
4HEREISANOTHERFACTORHEREASWELLANDTHISISONE)AMRELUCTANTTOTALKABOUT BECAUSE IT IS A LESS THAN POSITIVE ASPECTOF THEMUSIC INDUSTRY THESEDAYSBUT ) FEEL ) SHOULDBRING ITUP IN THESPIRITOF FULLDISCLOSURE )AMSUREWEAREALL MORETHANAWAREOFILLEGALlLEDOWNLOADS4HISAFFECTSPRODUCERSMOREDIRECTLY THANREMIXERSBECAUSETHESALESOFTHEIROWNRECORDSWILLBENEGATIVELYAFFECTED BUTITDOESEVENAFFECTREMIXERSBECAUSEEVENTHEBIGGESTLABELSWITHLARGERBUD GETS HAVE HAD THEIR PROlTS CUT BECAUSE OF ILLEGAL DOWNLOADS !S A RESULT LESS PROlTSMEANSLOWERBUDGETSTOSPENDONGETTINGREMIXESINTHElRSTPLACE3O WHERE DOES$*ING lT INTO ALL OF THIS7ELLMANY RECORD LABELS ARE NOWPUT TINGMORE OF AN EMPHASIS ON GIGS AS A GOOD SOURCE OF INCOME FOR THEIR ART ISTS BECAUSE A TICKET FOR A GIG CANT BEDOWNLOADED ILLEGALLY )T IS POSSIBLE AS
ANELECTRONICMUSICPRODUCERTOACTUALLYGETGIGSBUTBECAUSEOFTHENATUREOF WHATWEDO ACTUAL hLIVEvPERFORMANCES AREQUITE ABIGDEAL AND CANBE VERY HARDTOPULLOFF3OTHENEARESTEQUIVALENTFORMANYWOULDBEA$*SET)NTHE SAMEWAY THATA TICKET TOAGIGCANTBEDOWNLOADED ILLEGALLYNEITHERCAN THE ADMISSIONTOACLUB!NDBECAUSEOFTHIS$*GIGSCANIFYOUCANGETTHEMBEA GOODSOURCEOFINCOME
/FCOURSEWITHTHEGLOBALECONOMYBEINGTHEWAYITISATTHETIMEOFWRITING EVEN$*FEESHAVETAKENATUMBLEINRECENTYEARSBECAUSETHECLUBGOERSDONT HAVEASMUCHMONEYTOSPENDANDHENCECLUBATTENDANCEISDOWN"UT THIS hLIVEvPERFORMANCEASPECTISSTILLFARMORESECURETHANSIMPLYSELLINGMUSIC
)HAVESEENANUMBEROFPEOPLEPOSTINGONFORUMSSTATINGTHATTHEYONLYREALLY MAKETRACKS THESEDAYS TORAISE THEIRPROlLE TO TRY TOGET$*WORK%SSENTIALLY THEYDONTEXPECT TOEARNANYTHING FROMSELLINGRECORDSANDPRETTYMUCHGIVE THEMAWAYASSOMEKINDOFhLOSSLEADERvJUSTTOGETTHEIRNAMEOUTTHEREAND ONEVERYBODYSLIPS!TTHATPOINTTHEYTRYTOUSETHATPROlLETOBOOSTTHEIR$* WORK)TSAPRETTYBADSTATEOFAFFAIRSREALLYBECAUSEHISTORICALLYANARTISTWOULD HAVEGIGSLIVESHOWSASAMEANSOFPROMOTINGTHEIR RECORDEDMATERIAL"UT IN RECENT TIMES IT SEEMS THAT THINGSHAVE TURNEDPRETTYMUCHA FULLDEGREES SOTHATNOWTHEMUSICHASALMOSTBECOMEAPROMOTIONALTOOLFORTHELIVEPER FORMANCE(OPEFULLYTHINGSWILLCHANGEINTHEFUTUREBUTFORNOWATLEAST$* WORK REMAINS A VERY VIABLE SUPPLEMENT TO ANYPRODUCTIONWORKOR REMIXING YOUMIGHTDO!LTHOUGHMANYPURIST$*SHATE THE IDEA LAPTOP$*ING ISNOW HERETOSTAYSOITHASINSOMEOFTHETECHNICALASPECTSATLEASTBECOMEEASIER THANEVERFORAPRODUCERREMIXERTOBECOMEAGIGGING$*
SUMMARY 3INCETHEBEGINNINGOFDANCEMUSICASWEKNOWITTHEROLEOFTHE$*HASALWAYS BEEN AN IMPORTANT ONE !T THE BEGINNING THE $* AND THE PRODUCERREMIXER WEREOFTENDIFFERENTPEOPLEBUTASTIMEHASGONEONMOREANDMORE$*SHAVE STARTEDPRODUCINGTHEIROWNTRACKSANDMOREANDMOREPRODUCERSHAVESTARTED $*ING/NSOME LEVELS )WOULDPREFER THAT THE TWOWERE SEPARATEASWITHOUT BEINGELITISTINANYWAY)BELIEVETHATTHEhPRODUCTvINBOTHINDUSTRIESWOULD BEBETTERFORIT4HEPEOPLEWHOAREBESTAT$*INGWOULDBE$*INGANDTHEPEO PLEWHOAREBETTERPRODUCERSWOULDBEPRODUCINGTHEREWOULDBELESSCOMPE TITIONINBOTHAREAS(OWEVER)AMALSOAREALISTSO)TOTALLYUNDERSTANDWHYIT HASHAPPENEDTHEWAYITHAS
4HEREAREAGREATNUMBEROFPRACTICALADVANTAGES TOHAVING THE$* INPUT INA PRODUCTION OR REMIX AND SOMEONE COMING FROM A PRODUCTION BACKGROUND COULD PERHAPS BRING AMORE DYNAMIC PERFORMANCE ASPECT TO$*ING ) THINK THATONEOFTHEBIGGESTREASONSTHISCROSSOVERHASHAPPENEDISASWITHSOMANY THINGSMONEY 0UT SIMPLY WHYWOULD YOUWANT TO SPLIT ANYMONEY EARNED FROM SALES OF YOUR PRODUCTIONS OR ANY REMIX FEES WITH SOMEONE ELSE IF YOU DIDNTHAVETO!NDLIKEWISEWHYWOULDA$*WANTTOSPLITANY$*FEESWITHA
COLLABORATOR)TMIGHTSOUNDSELlSHANDTHEREAREADVANTAGESTOCOLLABORATING THATCANINMANYCASESOUTWEIGHTHElNANCIALLOSSBUTITISALSOACASEOFPRAC TICALITY!SFEESFORBOTHAREASHAVEDROPPEDINRECENTYEARSTHEREISLESSMONEY TOGOAROUND#ONSEQUENTLYHAVINGTOSPLITANEVER DIMINISHINGFEEBECOMES MOREOFANISSUEASMOSTPEOPLEHAVEAMINIMUMAMOUNTTHEYNEEDTOEARN TOCONTINUEBEINGABLETOWORK
,ETSSAYTHATYOUNEEDEDTOBRINGINAMONTH)FTHETOTALINCOMEFROM YOURPRODUCTIONSREMIXESAND$*GIGSWITHYOURPARTNERWASAMONTH YOU COULD AFFORD TO SPLIT THE MONEY ASSUMING THAT BOTH SIDES WERE PULL ING THEIRWEIGHTOFCOURSE ANDSTILLBEEARNINGENOUGH(OWEVER IF THE TOTAL AMOUNT YOUWEREBRINGING INWASONLY AMONTH YOU SIMPLY COULDNT AFFORDTOSPLITTHEMONEYANDSTILLKEEPONDOINGWHATYOUAREDOING%VENWITH THEBEST INTENTIONS IN THEWORLDAT THATPOINT THINGSHAVE CHANGED SO THAT IT ISNOWPRACTICALLY IMPOSSIBLE TOCONTINUE"UT IFYOUWEREWORKINGALONEYOU WOULDBEBRINGINGINENOUGHTOCONTINUE)KNOWITSOUNDSRATHERSELlSHAND CUTTHROAT BUT ) AM JUSTBEINGHONEST ) KNOWA LARGENUMBEROFPEOPLEWHO HAVE HAD TO DROP THEIR COLLABORATOR ANDHAVE EVEN TAKEN A REDUCTION IN FEES $*INGANDREMIXING BECAUSEEVENAFTERTHEREDUCTIONTHEYSTILLCOMEOUTBET TEROFFTHANWHENTHEYWERESHARINGTHEFEES
) DONT WANT TO ENCOURAGE YOU ONEWAY OR THE OTHER BUT ) DO THINK IT ONLY FAIR THAT )BRING THATASPECTOF THEBUSINESS TOYOURATTENTION7HICHEVERYOU CONSIDERTHEBESTOPTION)HOPETHATITHASBECOMECLEARHOWIMPORTANTA$* EITHERAPARTNERCOLLABORATORORYOURSELF ISTOYOURWORKASAREMIXER
