ABSTRACT
When you think of coaches, images often come to mind of individuals who are icons
of strategy and execution in the sporting world. They understand the game they’re
playing, they know the level of the talent available to them, they have a plan to com-
pete, and they’ve cleared another place on their trophy shelf. Their specialized expe-
rience and understanding of human nature help them build on an individual’s talents
and prepare the individual to compete. The role of the manager as a coach, especially
early in an artist’s career, is very much like that of any other coach.
