ABSTRACT
The short course on preparing to manage artists is this: get some education, get
some experience, build a network, find some clients, and then go to work manag-
ing. This chapter includes details on some of those steps, but it also includes a dee-
per look into the realities of the business, and the character of the relationships that
a manager develops in the industry. And most importantly, it will help managers
understand realities that have an impact on their effectiveness at advancing the
careers of artist clients.