ABSTRACT

The world of modern music and sound production is multifaceted. It’s an exciting world of creative individuals: musicians, engineers, producers, manufacturers and business-people who are experts in such fields as music, acoustics, electronics, production, broadcast media, multimedia, marketing, graphics, law and the day-to-day workings of the business of music. The combined efforts of these talented people work together to create a single end product: music that can be marketed to the masses. The process of turning a creative spark into a final product takes commitment, talent, a creative production team, a marketing strategy and, often, money. Throughout the history of recorded sound, the process of capturing music and transforming it into a marketable product has always been driven by changes in technology and cultural tastes.