ABSTRACT
One of greatest misconceptions surrounding the music, visual and other mediarelated industries is the idea that once you walk out the door of a studio with your final master in hand, the creative process of producing a project is finally over. All that you have left to do is hand the file, CD or other medium over to a duplication facility (or put the music on a download site) and-Ta-Dah!—the buying public will be clamoring for your product, website and merchandise. Obviously, this scenario is almost always far from the truth. Even before you have your blood, sweat and tears physically in hand, it’s vitally important to think through and implement your master plan, if your product is to make it into the hands (or iPod) of the consumer.
