ABSTRACT
Attracting and keeping the talented, creative people needed to staff and run a business is the primary concern of all companies large and small. It's an ongoing challenge that never goes away, because there are never enough superior people available to hire for any jobs you may have available. Sometimes you can hire that special person you need by luring him or her away from a competitor, paying more and giving lots of perks. But (and it is a big but) you won't be able to keep employees of that caliber very long unless they feel like “part of the family”—which means comfortable, happy, and intellectually challenged in the work environment that you have created. Finding and keeping superior employees is definitely a buyer's market. In this case, you are “selling” your company and asking the prospective employee to “buy” into your promises of a better work life.
