ABSTRACT
The worst mistake an Internet newbie can make is quitting his day job. The Web is filled with how-to books that promise a fortune of riches and success to those who buy and follow the book. Although the Internet is full of opportunities to engage in commerce, competition is fierce. This chapter addresses some of the Internet marketing no-nos, pitfalls, and outdated or useless strategies that may still be touted online. The Web is full of top-10 lists of things to avoid, mistakes, and no-nos. Maybe the first item to mention should be “Leave it to Letterman and give us a break on the top-10 lists.” But here goes.
