ABSTRACT
As we consider principles of management it is important to understand that the goals of artist management are different from those of other segments of the music business. Record companies are in the business of marketing and selling recorded music and related products. Radio companies are in the business of building audiences to lease to advertisers who in turn, purchase spot advertising from the radio station that airs within the programming. Artist managers are in the business of developing longterm careers for their artists, which includes touring, merchandising, sponsorships, licensing, and the full exploitation of all of their talents.
