ABSTRACT

From the earliest days of product marketing, sales people have constantly sought as many ways as are possible to say their wares are the best available and that their products are number 1 in the eyes of consumers. In music especially, bragging rights of having a “ number 1 ” provide leverage for promoters at the label to ask the chart makers to “ join the crowd ” and move their single or album higher on the charts, ultimately impacting sales. In this chapter, we will explore some of the important charts that are helpful in getting exposure on radio, television, and the web.