ABSTRACT

Incorporating motion graphics into the interface has introduced new design possibilities and has afforded designers opportunities to exercise their talents beyond the film and television screen. (Ironically, it has had a major impact on design trends in the film and broadcast industries.) Motion graphics can enhance the user's sensory experience if they are designed well and are logically integrated. Depending upon the complexity of interactivity, motion can enhance the navigational process by entertaining users while emphasizing the hierarchy of information.