ABSTRACT
Digital technologies are playing a much greater role in shaping our visual, public landscape. Video wall systems, which can display very large images without compromising screen resolution, are thriving throughout the world in almost every arena, including trade shows, shopping malls, corporate lobbies, casinos, showrooms, nightclubs, retail stores, restaurants, and sports arenas. Pier 39, located in Fisherman's Wharf in San Francisco, is visited by millions of affluent consumers annually. As a prime target for advertisers, they experience a 9' x 15' video wall, developed and installed by San Francisco Outdoor Tv. The LED screen operates seven days, featuring headline news and sports programs, weather, and trivia in San Francisco and the Bay Area.
