ABSTRACT
Editing for Internet Downloads Today many people around the world experience animation not in a theater, but on a hand-held computer or phone. This form of downloadable fi lm has opened a brave new world to short fi lm production. Because of the immediacy of the medium, only the most cutting edge and cleverest ideas reach the largest audiences, and that in the blink of an eye. To tap this audience, the fi lmmaker needs to be shrewd with their resources. You can’t waste time on elaborate set-ups or subtle interplay of dialog. Your target audience is probably viewing in an open, noisy place, and has a short attention span. Small, visceral bits delivered with simple designs and staging will read better than a widescreen baroque spectacle.
