tv case studies: looking behind the scenes at the creation of network idents and commercials

Television is so much a part of our daily lives, it’s hard to imagine life without it. Consider this: the average person in Britain watches over 25 hours of television per week* and in the USA, over 26 hours**. By age 65, that adds up to nearly nine solid years glued in front of the tube! We’re entertained by TV; we’re informed by TV and we’re persuaded by what we see on it. In other words, TV represents mega bucks and has a major influence on our lives.