ABSTRACT
This is where the adventure begins: identifying a concept. Imagine yourself as a U.S. Navy SEAL. You are on a reconnaissance mission. You need extensive preparation and training for the process. Every step that you take can potentially have larger repercussions, so you must be mindful of every action. Equally as important, you must pace yourself through all kinds of obstacles in a labyrinth. Before embarking on this mission, you need to have a thorough understanding of the landscape and mindscape ahead, which involve these key stages:
l Spotting the idea l Defining the format and target audience l Identifying the buyer l Developing pitch material l Hiring representation l Entering negotiations The selling journey of every project is unique depending on
who you are, what you are pitching, and to whom you are pitching it. There is no one distinct path to follow, nor is there a specified timeframe in which you should expect results. This fluidity may seem frustrating to navigate at times, but it provides you with the ability to tailor your pitch to best suit your individual situation and project. One thing is consistent, however: at each step along this journey you need to be open to feedback and possible changes that will inevitably arise-and you need to be ready to respond quickly and intelligently.
