ABSTRACT
Planning Before you start to build your ad, you’ll need to do some planning. How will your images be cut? Will you tween your animations, script them, or have a combination? How many destination URLs will you link to? Which areas will users click to get to those destinations? These and several other questions will need to be answered during the life of the project, so you should try to answer as many of them as you can ahead of time and you might even consider making a checklist that you can refer back to on each project.
