ABSTRACT
All types of journalists frequently talk about defining the audi-
ence as a means for determining the proper presentation approach
for a story. Of course, when you’re talking about mass media, you’re
essentially targeting all people in a given community or society with
your publication. But, as journalists, we know that some stories are
more interesting to certain types of people based on location, sex,
race, age, culture, community or other demographic characteristics.
And, different types of people may engage with the media differently
depending on some of those characteristics. Likewise, while print,
