ABSTRACT

Inthesummerof1994,theDutchnationalnewspaperAlgemeenDagbladmounteda

campaigntopromoteitsnewsupplementontourism.Anenlargedphotographoftwoloin-

clothedAboriginesintheAustralianoutbackappearedonhugebillboardsthroughoutthe

Netherlands.ThesloganunderneaththetwoAboriginalmen,facingtheviewer,ran:'Tourism

Changes'(Toerismeverandert).Obviously,thecampaignappealstothecurrenttrendof touristslookingforevermoredistantandexoticdestinations.Fortheseandvariousother

reasons,Australiahasbecomeenvogueasatouristdestination.