ABSTRACT
Since its emergence in the mid-1970s, NLP has received attention ranging from accolades in national magazines to condemnation from various sources. The central popular critiques of NLP rise from its perception as being variously, a cult, a guru therapy, and that its claims of efficacy in producing quick cures are “impossible.” Some of these critiques have merit. Historically, some NLP practitioners have grossly exaggerated the capabilities of NLP for personal gain. We have the same reaction as the popular critiques to the manner in which NLP has been presented and sold by some.
