ABSTRACT
The glossy publications available on newsstands and at grocery store checkout counters are what most people think of when they hear the term “magazine.” But relatively few people are familiar with the wide-ranging segment of the industry where the bulk of the titles reside—the sphere known as business-to-business or trade magazines. Learning Objectives
Be introduced to the realm of specialized business or trade magazines.
Learn what makes a good trade magazine article.
Learn about careers in trade magazines—pros and cons.
Develop a revise letter that demonstrates your understanding of how to appeal to the audience of a trade magazine.
