ABSTRACT
The graphical pop-up startled me at first. I had grown accustomed to varying camera moves in my sports videogame play, so seeing a wide-angle shot of the arena during a time-out was normal. But this teaser was new. In the lower left-hand corner of my NBA 2K12 screen a small, animated Dwight Howard, star player for the Orlando Magic, sauntered onto the screen. He was followed by Derrick Rose, all-star point guard for the Chicago Bulls. They were pantomiming an aggressive conversation; Howard shoving a basketball into Rose's chest, egging him on. Then the commentator's voice announced that Rose's Chicago Bulls would be squaring off against Howard and the Orlando Magic at seven o'clock on Thursday night. What kind of promo was this? What exactly was the game advertising to me with this overlay? The two NBA stars casually walked off the bottom corner of my screen and the basketball game I was playing resumed.
