ABSTRACT
This chapter will address the function of a league publicity office and how it functions in relation to team publicity and individual athlete publicists. It will look at the role of the league publicity group, how it manages and administers certain functions, and how general media guidelines are set by the teams from the league level. We have talked about how the publicist for the teams and the individuals should include those folks at the higher league level in the PR plan and use them as assets. However, there are great publicity opportunities at the governance level as well, and these involve various levels of skill and ability in order to be successful. There are also vast differences in how many of the major leagues handle publicity and how they are seen and used by the clubs that they are involved with. We will take a look at the differences and the opportunities that exist from a few leagues, as well as some ideas on how if you work at the league or National Governing Body level you can help maximize exposure for your sport, whether it is the Barclays Premier League or the NBA.
