ABSTRACT
You may have heard it described as research-lite, an approach for the mathphobic, less rigorous or even easier than quantitative research, but truth be told, qualitative research is actually a messy endeavor that is challenging, time-consuming and difficult to get right. Qualitative research does not provide us with easy answers, simple truths or precise measurements. It can be controversial, contradictory and ambiguous. However, it can also be insightful, enlightening, emancipatory and fascinating.
