The Sales Pitch

The Final Stage in Your Storytelling Evolution

“A great idea deserves a great pitch. It shows editors you have initiative and enthusiasm, exactly what they are looking for in a reporter. I remember the first time I pitched two ideas to a national newspaper. One got accepted—and ended up as a published story. Emboldened, I pitched some more. It was like an addictive drug. I was hooked. I spent more time chasing freelance stories as a final-year student than on my own schoolwork—and it taught me much more about the craft of journalism than any textbook could.”

Serene Luo, journalist, Singapore