ABSTRACT

The Routledge Handbook of Strategic Communication provides a comprehensive review of research in the strategic communication domain and offers educators and graduate-level students a compilation of approaches to and studies of varying aspects of the field. The volume provides insights into ongoing discussions that build an emerging body of knowledge.

Focusing on the metatheoretical, philosophical, and applied aspects of strategic communication, the parts of the volume cover:

• Conceptual foundations,

• Institutional and organizational dimensions,

• Implementing strategic communication, and

• Domains of practice

An international set of authors contributes to this volume, illustrating the broad arena in which this work is taking place. A timely volume surveying the current state of scholarship, this Handbook is essential reading for scholars in strategic communication at all levels of experience.

part I|139 pages

Conceptual Foundations of Strategic Communication

chapter 1|15 pages

Strategic Communication

Opportunities and Challenges of the Research Area 1

chapter 2|16 pages

(Re-)Reading Clausewitz

The Strategy Discourse and its Implications for Strategic Communication

chapter 3|19 pages

The Strategic Turn in Communication Science

On the History and Role of Strategy in Communication Science From Ancient Greece Until the Present Day

chapter 6|20 pages

Strategic Communication in a Networked World

Integrating Network and Communication Theories in the Context of Government to Citizen Communication

chapter 7|14 pages

Contextual Distortion

Strategic Communication versus the Networked Nature of Nearly Everything

part II|125 pages

Institutional and Organizational Dimensions

chapter 11|18 pages

Strategic Communication

The Role of Polyphony in Management Team Meetings

part III|83 pages

Implementing Strategic Communication

chapter 20|16 pages

Images with Messages

A Semiotic Approach to Identifying and Decoding Strategic Visual Communication

chapter 22|14 pages

Strategic Communication in Participatory Culture

From One- and Two-Way Communication to Participatory Communication Through Social Media

part IV|220 pages

Domains of Practice

chapter 23|17 pages

Institutionalization in Public Relations

Another Step in Examining its Place in Strategic Communication

chapter 27|15 pages

Strategic Health Communication

Theory- and Evidence-Based Campaign Development

chapter 32|11 pages

Strategic Intent andCrisis Communication

The Emergence of a Field

chapter 34|13 pages

Strategizing Risk Communication

chapter 36|16 pages

Social Media and Strategic Communication

An Examination of Theory and Practice in Communication Research

chapter 37|11 pages

Global Strategic Communication

From the Lens of Coordination, Control, Standardization, and Localization