ABSTRACT

It should be obvious that making meaning has always involved more than just words. In speech aural elements such as the pace, rhythm and the tone of your voice, as well as visual elements such as your gestures, facial expressions and body language all contribute to the message that you send. Similarly, in writing the use of visual elements such as font, colour, spacing and accompanying images can have an effect on the meaning you make. Spoken and written texts have always drawn on multiple modes: aural and visual, as well as verbal and textual.