ABSTRACT
Until recently, the internet was not so different from old media networks: it connected many things together, but most users like you and me had little control over those connections beyond being able to navigate through them. This has changed with the rise of social networking sites like Facebook and Twitter. Now ordinary users of the internet are involved in creating and maintaining connections within the network. In Chapter 3 we noted that one of the main affordances of the ‘read-write’ web (or web 2.0) was that it allowed users to create content. Perhaps a more profound affordance that has come from social networking is that it has given internet users the ability to create the connections between the content based on social relationships.
