ABSTRACT
Entrepreneurship is about opportunity and risk. Successful entrepreneurs first spot opportunities, often where others fail to see the same idea at the same time, although the same information is available to them. This is merely the beginning of a process; the good idea has to be made to happen. The project has to be championed. Customers have to be found and consumers satisfied. Service has to be delivered. Changes, modifications and improvements will be required to sustain a competitive advantage. To achieve all this an organization and a strong team of people has to be developed. There is uncertainty and risk in this implementation process; entrepreneurs embrace the uncertainty and deal with the challenges. In this chapter we look at the successful execution of this entrepreneur process in the context of a wide range of different business ideas and opportunities. We feature business entrepreneurs from various fields of endeavour; and we highlight again the presence of the defining entrepreneur characteristics.
