ABSTRACT

It was pointed out, at the beginning of the second part of this work, that commercial practice has subdivided perfume products into two large groups, irrespective of the needs and wishes of customers. Merchants frequently sell lotions and eau-de-Cologne at prices which do not give them a high enough profit. They think that expensive luxury products can only be sold at a good profit, at least in certain districts. Under present economic conditions it seems that customers prefer to purchase a nice suitably sized bottle of carefully prepared perfume rather than a small bottle of more concentrated products, equally carefully prepared, at exorbitant prices.