ABSTRACT
This chapter explores how a Jungian ethic might be adopted by the professions seeking to practice ethical leadership. There are striking similarities in world view between Jung and Durkheim. Giddens describes Durkheim's attempt to found a science of morality and Turner also stresses the moral purpose of his sociology: Durkheim's purpose was to explore the moral problems of an advanced, differentiated, and complex society, in which the economy had become somewhat detached from other social institutions. Themes emerged from this discussion such as the overreliance of professional ethics on traditional approaches; the use of virtue ethics as act-based rather than agent-based, reflecting preference for act rather than agent ethics. In the case of professions, the performance of ethics without substance is no longer sustainable and indeed threatens the entire professional project. The challenges facing ethical leaders were stressed, together with the difficulty of raising the shadow material and cultural complexes of the profession to consciousness.
