ABSTRACT
As demonstrated throughout this text, substantial amounts of research have been undertaken in the field of event studies. While the results of these studies are varied, they highlight the complex aspects to studying the psycho/social behaviours and characteristics of audiences. However there is much more work to be done in the study of event audiences in a constantly changing world. Many of the basic motivations to attend events have not changed since the first harvest celebrations in times of the Romans, yet advances in technology provide endless opportunities to redesign venues, lighting and sound facilities. Constantly changing social trends also create new phenomena for researchers to examine. Yet to achieve this, we need cooperation between academic, government and industry organisations to ensure research remains relevant and timely. Areas in which we can continue research and develop new streams of event studies are presented in the sections below.
