ABSTRACT

It is probably good to remind ourselves that all that we have actually done so far is to devise a computerised test that seems to show that White participants are quicker at pressing keys on a keyboard when certain images and words are put together than when certain other images and words are put together. A number of psychologists want to claim that this means that in the minds of our participants the concepts of ‘White’ and ‘Good’ are more associated than ‘non-White’ and ‘Good’, and that ‘non-White’ and ‘Bad’ are more associated than ‘non-White’ and ‘Good’. But what are the possible implications of this?