ABSTRACT

The magazines Arquitectura y Construcción (AyC) and Proa (meaning “Prow”) both began publication in the mid-1940s, and their first issues demonstrate the optimistic spirit of the postwar period. AyC was published in Santiago, Chile, between December 1945 and August 1950, with a total of eighteen issues. Proa first appeared in Bogotá, Colombia, in August 1946, and in November 1951 issued a retrospective compilation after five years and fifty-three issues, thereby concluding its first phase of publication. Besides their contemporaneity, the magazines shared the determination to articulate a synthesis between economic modernization and nationalism; how the editorial teams developed opposing strategies to achieve the same goal is explored in this chapter.