ABSTRACT
The link between fashion and destination image is well recognised. Destinations such as Paris, Milan and New York are strongly associated with high-end glamour and haute couture, while Tokyo and London are more cutting-edge fashion centres. Some streets within these destinations are particularly evocative as fashion hubs, such as Fifth Avenue in New York, with its iconic Macy's and Tiffany stores, the Rue Cambon in Paris, headquarters to Chanel, and Carnaby Street in London, with its Swinging Sixties association with Mary Quant and mod/hippie clothing. An entire country can be branded in this way, with Italy and France inextricably linked with luxury fashion houses, top designers and a chic and elegant populace. These destinations are known for their high-profile fashion events. They have also often staged successful exhibitions based on fashion themes, sometimes at institutions known for their extensive fashion collections, such as the Victoria and Albert (V & A) Museum in London or the Musée Galliera in Paris.
