ABSTRACT
By nature, special events are produced to generate excitement, enhance corporate image, sell product, and in general create buzz and serve as an important motivator of tourism and destination competitiveness (Getz 2008). They are one-off or reoccurring events of limited duration, with the primary focus of enhancing awareness, appeal, and profitability of a tourist destination (Richie 1984). Many places seek to host special events because of the increased economic activity and new job creation that the event is assumed to generate through increased demand for goods and services (Dwyer et al. 2005). Governments too are often willing to offer funding incentives, and upgrade infrastructure to attract events.
