ABSTRACT
Anita Roddick was often called the “Mother Teresa of Capitalism” or the “Queen of Green.” She opened a small cosmetics store in Brighton, England in 1976, named it Th e Body Shop, and turned it into a multinational corporation selling natural cosmetics with over 1,900 stores in over 50 countries. But her reputation was primarily related to her extreme activism in advocating for environmental/ ecological issues, human rights, and her opposition to product testing on animals. She used the organization she built as a powerful platform to pursue her agenda for social and environmental change. Described as “loquacious, wacky and opinionated,” she never wavered in her moral outrage at the actions of some corporations and governments, her anti-establishment idealism, and her dedication to the causes she championed.
