ABSTRACT
THE difference between the typical nickelodeon of a decade and a half ago and the modern motion picture theatre is approximately the difference between a hot dog stand and the RitzCarlton.
Adolph Zukor, with his famous players in famous plays idea, found himself swiftly entangled in the problems of the evolutionary revolution he had helped to launch with his long pictures. New machinery of distribution from the studio to the box office had to be created if the feature picture idea was to survive.
