ABSTRACT
IN Chicago the Cochrane brothers, Bob, Phil and Witt, were in 1905 conducting an advertising agency. One of their major accounts was the promotion service of a large clothing manu· facturing and wholesaling concern. A side line of less impor. tance was a ready-made advertising service for small retail clothing concerns. This consisted principally of display ads, written, set up and supplied with a blank space for the insertion of the name and address of the local clothing store.
