ABSTRACT
Setting out to ‘do things differently’ in order to take business decisions that are both effective and effi cient in the use of resources, calls for a re-evaluation of current response (management) practice in organisations. This chapter presents some common theoretical models of management and stresses the importance of defi ning management so that it can be understood by every individual in an organisation and applied to all their tasks. Many recognise that management practice needs to change but few organisations have a working defi nition of what management should do. This is signifi cant as thought needs to be focused on ‘doing’. Therefore the term ‘managing’ needs to be codifi ed and communicated to individuals. Few organisations have a working defi nition of management let alone managing. This is a serious weakness that severely hampers well intentioned executive effort to boost business creativity and strategic innovation. This chapter presents ideas to assist organisations to avoid ‘management myopia’.
