ABSTRACT
CHAPTER 4 PROMOTE ADDITIONAL SERVICES OR PRODUCTS: CONTENTS, SCREENS AND ACTIVITIES
Key: Sections from the book are set in this colour Screens available online are set in this colour Online activity screens are set in this colour
Identify products or services
Introduction Identify products or services Listening to clients Round the board Opportunities to identify needs Knowledge of products and services Complaints Five in a row
Legislation The Consumer Protection Act (1987) Sale of Goods Act Supply of Goods and Services Act (1982) Correct selection Trades Descriptions Act
Inform clients about products or services
Introduction Times to inform clients Opportunities to inform clients of products and services
Other methods of promoting products and services Check It Giving information to clients 1 Giving information to clients 2
Gain client commitment
Introduction Buying signs Client showing no interest Correct selection Delivery of products
Booking additional services and record keeping Worksheet – Booking additional services and record keeping Online multiple choice quiz
Website www.atthairdressing.com
Before recommending a product or service to a client, make sure that it is suitable. If you give an incorrect recommendation, and the client has a reaction or feels it is unsuitable, it can have a very negative effect upon the reputation of yourself or your salon. Therefore be quick to pick up on each individual client’s needs and be aware of the legislation regarding products and services that your salon offers.
