ABSTRACT
According to a recent policy statement by the American Academy of Pediatrics (AAP) children and adolescents see more than 300,000 ads per year on television, the internet, magazines, and billboards. Children are attractive targets in the U.S. because children younger than 12 spend an estimated $25 billion a year and their older teenage siblings spend an additional $155 billion. AAP estimate that an
This chapter considers customers as stakeholders. Some might argue that customers are the primary stakeholders because, without customers, a business could not exist. That is, by purchasing products or services, customers are the stakeholders that provide the money necessary for the organization to exist and to serve other stakeholders.
