ABSTRACT
IN THIS CHAPTER: While translators must meet the needs of translation usersin order to make a living, it is also important for them to integrate those needs into a translator-oriented perspective on the work, seeing the reliability that users
demand in the larger context of professional pride (including also involvement in
the profession and ethics); seeing the timeliness users want in terms of enhanced
income, requiring speed (various technological tools) but also connected to project
management and raising the status of the profession; and insisting on the importance
of actually enjoying the work.
