ABSTRACT
The predominance of American television programming on the international markets and on the schedules of broadcasters everywhere has become a commonplace observation in global media studies. Although American influence has diminished and regional and local production centers have grown in the past 30 years (Tunstall 2007), American product continues to account for nearly 70% of all worldwide trade in television programs, and the trade deficit between the EU and the U.S. in audiovisual products continues to hover above $7 billion per year.
