ABSTRACT

With today’s dynamic and rapidly evolving environment, media managers must have a clear understanding of different delivery platforms, as well as a grasp of critical management, planning, and economic factors in order to stay current and move their organizations forward.  Developed for students in telecommunications management, media management, and the business of media, this text helps future media professionals understand the relationship and convergence patterns between the broadcast, cable television, telephony, and Internet communication industries.

The second edition includes updated research throughout , including material on major business and technology changes and the importance of digital lifestyle reflected in e-commerce and personalized media selection, such as Netflix and iTunes, and the growing importance of Facebook and social networking from a business perspective.

part I|298 pages

The Media and Telecommunications Industry Structure

chapter 1|24 pages

Media and Telecommunications Economics I

Principles of Market Structure, Supply and Pricing and Business Conduct

chapter 3|43 pages

Broadcast Television

chapter 4|35 pages

Cable Television

chapter 6|19 pages

Media and Telecommunications Economics II

Principles of Common Carriage and Enhanced Information Services

chapter 7|37 pages

Telephony

chapter 9|27 pages

The Internet

Electronic Commerce and Social Media

chapter 10|26 pages

Satellite Communication

part II|122 pages

Media and Telecommunications Management

chapter 12|32 pages

Media Management and Telecommunications

Principles of Management Theoryand Application