ABSTRACT
Proliferation, differentiation, amplifi cation In the frontispiece to the catalogue for his exhibition at the Moderna Museet in Stockholm between 10 February and 17 March 1968, Andy Warhol observed that: ‘In the future everybody will be world famous for fi fteen minutes.’ In 1979, he added: ‘I’m bored with that line. I never use it anymore. My new line is, “In fi fteen minutes everybody will be famous” ’ (Warhol & Colacello 1979: 48).
