ABSTRACT
In the darkest days of the Second World War the British government secretly printed in the hundreds of thousands a big, imperial-red poster to be displayed in case of a successful German invasion. With British aplomb it advised in white letters “Keep Calm and Carry On.” The Germans never invaded, and the poster was not distributed. Made public after the war, it is reproduced now as a gift-shop item. I myself bought ten copies of a postcard size, and cheap frames for them, to sit on the desks of worried friends and relations.
