ABSTRACT
The measurement of performance in museums is an important management function. Museum directors should regularly monitor the progress of their museum in terms of fulfilling its mission, strategic objectives and the tasks set out in its forward planning (see Unit 88). A system of performance measurement can be developed to help the museum’s management team assess how well the museum is meeting its objectives over time and communicate progress to internal and external audiences. Performance measurement can help to lead to greater accountability and efficiency, and an improved sense of corporate purpose and achievement.
