ABSTRACT
Nonetheless, Europe continues to dominate world tourism. This is despite the fact that Europe accounts for less than 10 per cent of the world’s population and an even smaller share of its total land area. In 2000 it received over 400 million of the world’s 697 million international tourist arrivals, and accounted for almost 50 per cent of the world’s receipts from international tourism. The strong economies in the region account for most of the world’s top tourist generating countries, dominating the outbound flow of international travel, and are also estimated to generate massive demand for domestic trips.
