ABSTRACT
Companies that produce consumer goods spend considerable effort and money on the design of product packaging. Of course packaging is important because it protects the physical product until it is sold. However, the product package is also important because it communicates information to the consumer. This
information can include the name of the product, information on ingredients, where the product was produced, and the product price. In addition the physical design of the package is used to communicate the benefits the consumer will receive by consuming the product. An attractive package that uses words and images to convey the product’s benefits helps the consumer to make the purchase decision.
